Fi pet trackers are down 30 percent right now, a deal that makes the company’s most advanced satellite-connected device cheaper than it was at launch.
The discount applies to the entire lineup through October 25th, but the biggest win is for the Fi Ultra GPS. At its current sale price of $209.30 (using code SCARY at checkout), this specific model is effectively back to its original retail value. It’s a rare moment where premium hardware pricing meets a genuine holiday-style markdown, giving pet owners a chance to secure high-end security gear without the usual subscription shock.
The Hardware That Actually Works Off-Grid
What makes the Ultra different is its hybrid connectivity. It doesn’t just rely on cell towers. Instead, it fuses LTE, GPS, and Starlink satellite coverage. That triple-threat setup means your dog’s location updates continue even in cellular dead zones, like deep canyons or dense forests where standard trackers go dark. The device is IP68-rated, so saltwater and fresh rain are not a problem. It clips onto a collar or harness and can last up to five days on a single charge for average activity levels.
However, there’s a catch to the satellite promise. Brad Bourque, a tech journalist for The Verge, tested the device in a remote location in South Carolina earlier this year. He noted that while the tracking was precise, the update interval hovered around two to three minutes. For a fast-moving dog, that gap could be the difference between finding a lost pet and searching a wide area. Additionally, the tracker is physically sizable. It’s a sturdy device, but it’s better suited for larger breeds. A Chihuahua would likely find it cumbersome.
The Subscription Fine Print
You can’t use the tracking features without a paid plan. Fi offers six-month, one-year, and two-year terms. A one-year plan costs $99 for the first year, then jumps to $189 annually. If you’re looking for a free, forever solution, this isn’t it. The subscription is the engine that powers the alerts. You can set up noise and vibration triggers to get your dog’s attention, but those features require the service to be active.
Geography matters here, too. The plans only work in the United States. If you live in Alaska, the satellite coverage is not available. Officials at Fi have confirmed that the current infrastructure does not support full satellite operations in that state, so users there should look at LTE-only models if they don’t travel domestically. The $209 price tag is a one-time cost, but the monthly commitment is where the real expense accumulates over time.
Other Deals on the Radar
If you’re not a dog owner, the sale page still has some gems. Amazon has the physical copy of Kirby Air Riders for Nintendo Switch 2 at $48.99, down from its $69.99 list price. It’s a solid discount for a game that offers surprising depth in kart customization. Over on the audio front, the JLab JBuds Talk USB-C microphone is sitting at $24.99. That’s a steep drop from its usual $50-$100 range. For those who record podcasts or work from home, a dedicated mic at that price point is a no-brainer.
Lego is also in on the action, with the Star Wars Grogu set priced at $103.99. That’s $26 off the standard price and matches its lowest point to date. The 1,200-piece kit features Grogu in beskar armor with a functional satchel and reattachable arms for different expressions. It’s a detailed build that appeals to adult collectors as much as kids.
Frequently Asked Questions
Does the Fi Ultra require a monthly fee to use?
Yes. The hardware is useless for tracking without an active subscription. You must choose a plan (6-month, 1-year, or 2-year) to unlock GPS and satellite data. The first year of the 1-year plan is $99, but subsequent years cost $189. The coupon code SCARY only applies to the hardware purchase, not the service.
Is the 30% off discount valid for all Fi products?
Yes, the sale covers the entire Fi pet tracker lineup through October 25th. This includes the Fi Series 3 and the Fi Micro, in addition to the Fi Ultra. The code SCARY works at checkout for all eligible items, making it a good time to upgrade if you have an older model that no longer holds a charge well.
The decision to buy comes down to your dog’s lifestyle. If they stay in the city, a standard LTE tracker might suffice. But if you hike, camp, or live in a rural area, the satellite backup is worth the premium. The deadline is tight. Once October 25th passes, the price likely returns to its standard $299 tag, and the $90 savings disappears. Check the coupon code before you click “Buy Now” to ensure the discount applies.
Source: The Verge
This article was compiled by the IndiaBBCNews editorial system from verified international news sources. Facts have been independently reviewed. Original reporting: The Verge.
